Pres. Obama has declared October National Energy Awareness Month to “recognize the contributions of individuals, organizations, and companies that are committed to advancing energy innovation and efficiency.”

Now, I know what you’re thinking, my mega-sophisticated, hyper-jaded urbanite readers: “Oh goody – this hard-hitting presidential proclamation will really take care of things.”

But don’t be so quick to snark – Obama’s followed up this hollow announcement with something substantial: An executive order mandating federal agencies set a greenhouse gas emissions reduction target for 2020 within 90 days. Among requirements are a 30% reduction in government vehicles’ petroleum use and a 26% improvement in water efficiency.

So Obama’s helping take care of the “organizations” aspect he refers to in his Energy Awareness Month declaration; it’s up to each of us to take care of the “individuals.” What are you going to do to help advance energy innovation and efficiency?

Not sure? Start here.