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Companies’ Green Promotions

Wednesday, April 14, 2010 by Kyle Scribner

With Earth Day right around the corner, all kinds of corporations are looking to take advantage of the marketing power of ‘green’ by running some sort of promotion. Here’s some of the best of them:

Starbucks
The coffee behemoth is encouraging everyone to switch from paper cups to reusable travel mugs, and will give a free coffee tomorrow to anyone who brings in their own mug.

Equinox Fitness
On April 20, the upscale workout chain – voted “America’s Healthiest Gym” by Health magazine – will give free fitness sessions and organic cocktails, tea and snacks to members and anyone who stops by to inquire about becoming a member. They’ll also dispense tips on how to live green, and will plant a tree for every new member who joins that day.

Hanes
Get a free Earth Day tee, and contribute toward the planting of 20,000 trees, when you buy three Hanes products.

Service Experts
This heating and AC servicing company is running a sweepstakes in which visitors to their Web site can win prizes from a Ford Fusion Hybrid to having your energy bill paid for a year.

Purex
The laundry detergent line is attempting a green rebranding, and as part of that is giving away a $20,000 green home makeover. Just tell them what you’d do with the money and you’re entered to win.





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About

Kyle Scribner is a born-again nature freak who also happens to be an editor at Captivate Network.

You know that exhilarated feeling you got as a kid when you would go down to the pond to catch frogs? It never really goes away; it’s just dormant. So I'm here to slap a mix of facts and borderline balanced opinion on you, to poke a stick at the nature freak slumbering in us all and maybe get him to once again come out and play.

And we might even learn a few things about the environment as we go.

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About Green Among Gray

How do you commune with nature or become part of the solution to the environmental crisis when you're trapped in a cement-and-glass, gas-guzzling, power-sucking, emissions-spewing metropolis 8 hours (or more) a day? How do you go 'green' in a world of gray?

Actually, there are plenty of ways, and Green Among Gray aims to show high-rise inhabitants how they can help ease the load on the environment and on their minds by exploring natural oases, conservation tips, and other ways to stay green while working in the concrete-built world of the big city.

Look for short updates on the latest environmental news along with periodic longer features on specific places and events that allow big-city workers to get close to nature.
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